Palette is building for aspirational affluent consumer who seeks great product design and value. This includes products in the mass premium segment of categories which have a large TAM and significant unmet consumer needs.

We are disrupting through product innovation via high performance materials, design aesthetics, superior functionality and value for money pricing.

Our way = D2C way

A technology-enabled growth infrastructure that spans product development, supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands. All for the modern global Indian.

Many brands. 1 mission

To revolutionize the consumer products industry in India.

Better Design. Superior Products. Enhanced Lifestyles.

Launching Soon


India's first non-stick cookware brand bringing products free of any forever chemicals.


India's first brand of Apple accessories that is created on Apple ethos to elevate your Apple experience.


Our bottle is on a misson and comes in a variety of colours and sizes. So, no matter your style or how you drink, there is a Unbottle for you!

Our Founding Team

We’re a group of e-commerce experts with 30+ years of combined deep functional expertise across product development, technology, finance, logistics, operations, brand management, supply chain, and marketing.

From years of launching, operating, and scaling world-class brands, our team shares a deep passion for solving consumer pain points through great products.

Our Philosophy

Palette for us is not just a word, it’s an idea.

It symbolizes the fusion of creativity, quality, and innovation in everyday living experiences. Inspired by the unbounded imagination of an artist who brings together an array of colors to create a masterpiece, we are curating a bouquet of innovative and stylish brands to enhance and elevate your lifestyle.

Our Partnership with Box Clever

Palette has a exclusive partnership with Box Clever one of the world's leading, award-winning design studio that is renowned for creating physical products and experiences that delight consumers and build category-leading brands in the USA.

Come join us.

We are growing fast and need a high performing team to challenge the legacy brands.

It isn't for everyone! But if you think you are the best in what you do, please reach out to us.